Wednesday, 19 December 2018 - About Torquingpoint | Advertise | Rss

Maybach officially dead

Daimler have finally dropped the guillotine...

There have been rumours surrounding Maybach’s demise for over a year, with talks from all over the industry that the company was on its last legs.

Well the rumours were proved true today as Mercedes-Benz Daimler AG officially confirmed all Maybach models will be discontinued for the 2013 model year. There was no official press release or statement issued, but rather a price list which has "Discontinued" next to all five models.

Mercedes had hoped to save Maybach but a proposed partnership with Aston Martin was rejected over cost issues. Despite a refresh in 2011 the luxury limousines just haven’t caught the public’s eye, finding fewer and fewer buyers. One of the main issues with the £300,000 cars could be that they just look too similar to a £100,000 Mercedes. For similar money to the Maybach you could buy a Rolls Royce Phantom which has years of heritage and a name and look known throughout the world.

We’re always sad to see a manufacturer cease production, but in the case of Maybach it’s hardly surprising.

Image courtesy of Maybach


Share this article

About Tim Oldland

Contributing Editor - Long time petrolhead, automotive design engineer and journalist. Also Social Media Manager for the ecurie25 Group - Tim has worked in the automotive sector for many years, but has been a fan of anything with 2 or 4... read more