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Beijing Auto Show: Lamborghini Urus

Lamborghini heading back to their tractor roots?...

Lamborghini has officially unveiled the Urus concept today at the Beijing Motor Show.

Named after the Aurochs bull - a large, wild ancestor of domestic cattle - the Urus can be thought of as the spiritual successor of the LM002 – the huge 4x4 that Lamborghini made over 20 years ago. The Urus has been given an internal code at Lamborghini, which is a very strong indicator that the car is going into production.

It features aggressive styling with a prominent front fascia with large angular vents like the Aventador, a ventilated hood and LED headlights. There's also a tailgate-mounted spoiler, a rear diffuser and a four-tailpipe exhaust system. Other highlights include an adjustable suspension and massive 24-inch wheels with a matte aluminium finish. These will likely be toned down to 20-inch in production, but the rest of the car’s outlandish exterior is tipped to be staying. We think it looks great, certainly a much better job that the frankly awful Bentley SUV that was rolled out at Geneva.

The cabin is luxuriously equipped with leather upholstery, a programmable instrument cluster and exposed "forged composite" carbon fibre. This looks more like the plastic you get on toy guns to us, but we’ll believe Lambo in this case. There are also touchscreen infotainment systems for the front and rear passengers and a raised centre console.

Power comes from an undisclosed engine that produces approximately 590 bhp. It is connected to a dual-clutch transmission and a permanent all-wheel drive system which allegedly enables the concept to have the lowest CO2 emissions of all comparable vehicles. It is safe to assume then, that the production version of the Urus will use a hybrid system, most likely paired with the new 4.0 litre twin turbo V8 seen in the Bentley Continental GT and Audi S8 models.

According to Lamborghini president Stephan Winkelmann, "The Urus is a very concrete idea for the future of Lamborghini - as a third model line and as the perfect complement to our super sports cars." He added, "The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs."

While the company declined to confirm the Urus would go into production, they hinted a crossover would "enormously" expand their customer base and would be targeted at buyers in China, Russia, the Middle East and the United States. Lamborghini also estimated that sales could hit 3,000 units annually.

Images courtesy of Lamborghini

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About Tim Oldland

Contributing Editor - Long time petrolhead, automotive design engineer and journalist. Also Social Media Manager for the ecurie25 Group - Tim has worked in the automotive sector for many years, but has been a fan of anything with 2 or 4... read more